A national television commercial in the US for the Stitch Fix yearly Back to School campaign. Directed the VO talent and worked with Barking Owl sound mixing studio in LA.
Check out this 15 second ad that appeared on YouTube. Wrote the script and directed the talent on set, working closely with the styling team and the film crew.
5 second YouTube ad. Part of the key to success was working with Google and YouTube on best practices for engagement, making sure we had the right arch to our story—while keeping the Stitch Fix brand narrative strong.
Women's radio ad for Stitch Fix. Acting CD on this project. Wrote the script, selected VO actors and music, worked with sound mixing and provided direction during recording. In this case, the actors were in NYC, the sound mixing was in LA and I was in San Francisco. How's that for a coordinated effort?
Men's radio ad for Stitch Fix. Acting CD on this project. Wrote the script, selected VO actors and music, worked with sound mixing and provided direction during recording
Created the concept for the Stitch Fix Men's fall campaign. This was supported with creative assets like content and demand driver emails, paid social, banners and organic social.
My first week on the job at Stitch Fix had me writing copy for billboards in Times Square, NYC.
I'm originally from right outside of NYC, I grew up only an hour away. This felt like hometown pride at its best.
Commerical & Video
Whether there are two words or a few thousand, telling the story of your brand is a chance for people to connect with it. I do anything from create campaigns, write scripts, select talent, find music and direct on set.