How do you say best seller without saying best seller?

Glamour magazine spread for the launch of bareSkin Concealer.

Followed up the print launch with digital assets (emails, banners and landing page) and worked with visual merchandising for in-store copy.

Named this product and did all digital, print and VM assets.

Partnered with Legal and R&D for the all the claims. Don’t let skincare fool you, there might not be much text, but these claims are very carefully vetted.

I’ve written the copy for a few different celebrities, but Fergie was my absolute favorite!

Making it editorial for Walmart

More elevated editorial for Walmart

Bringing luxury beauty to Walmart

This was by far the most fun I’ve ever had on a project. From concepting to casting, I worked very closely with my AD on the domestic launch of hair extensions.

The AD picked the perfect font for making this high impact.

Fragrance always gives me a chance to be a little more ethereal with my romance copy.

I name a lot of products. This was a global launch, which included naming the line and all the contents.