Created monthly brand messages that went out globally in all stores windows, printed assets and digital components.

Another example of setting the tone globally for a fall brand message.

Every asset is important to the branding of a company. This hangtag is for our Style Ambassador Olivia Polermo, written with an editorial tone to capture the sophistication of her collection.

A direct mailer that tells that story of Stitch Fix in a narrative and visually beautiful way.

I was tasked with finding an elevated way to speak to Black Friday. This abbreviated way takes a term that everyone identifies with and gives it a spin that is easily recognizable, yet totally new to the marketplace.

Engaging emails are opened, read and responded to.

If you add a little personality to a sign, you can spotlight benefits in a way that is engaging and memorable. This performed so well received that they took the headline and changed the name of the shirt to the “Don’t-Sweat-It-Polo”.

Created the copy tone for the launch of the Avon Kids Collection

I love it when someone tells me to, “have fun with it”. Here’s an example of what happens when that’s my direction.

Another example of fun romance copy.